I created the logo using a typeface called Collegiate, which out of the box is slightly more retro than it is modern. However, by making a couple of tweaks to the letter ‘A’, I was able to achieve the right balance and create a wordmark that looks as fresh today as it would have done in the 1970s.
I then went a step further, altering the letter ‘V’ to form a symbol resembling the shape of wheat. The result is a distinctive logo with mass appeal that perfectly reflects Kiva’s contemporary take on tradition.
